1.Triggers on each new submission
Integrate Gravity Forms and form capture tools to trigger on each new submission and pass submission metadata to format lead rows.
Append form signups to central lead sheet for follow-up
Automatically monitor new form submissions across Gravity Forms and Google Sheets. Automatically create and update lead rows when new submissions, submission IDs created, or form metadata sentβso you can normalize fields, map source values, and dedupe entries without manual spreadsheet updates.
How this automation appends your form signups
When new form submissions land, lead data can sit unstructured and follow-up gets delayed. This automation captures each submission, formats fields, and appends a standardized row in your lead sheetβso your team can segment faster.
Gravity Formsor swap with your favorite app
2.Normalizes name and phone
Integrate Formatter by Zapier and data cleaning tools to normalize name and phone formats for consistent lead sheet mapping.
Formatter by Zapieror swap with your favorite app
3.Finds or prepares a lead row
Integrate Google Sheets and spreadsheet lookup tools to find an existing row by email or submission reference, or prepare a new one.
Google Sheetsor swap with your favorite app
4.Writes mapped lead values
Integrate Google Sheets and reporting sheets tools to write the mapped values and source fields into your configured columns.
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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