1.Catch Hook for form payloads
Integrate Webhooks by Zapier and form ingestion tools to receive the incoming payload and extract core fields to capture submissions.
Alert missing web form leads to marketing staff
Automatically catch web form submissions across Webhooks by Zapier, Zapier Tables, and WhatConverts. Get instant alerts when new form submission arrives, email field is missing, or phone field is submittedβso you can create submission records, normalize contacts, and notify marketing without manual follow-up.
How this automation protects your lead capture
When web form submissions arrive, missing prospects can slip through and marketing misses timely follow-up. This automation captures submissions and normalizes contact data and then checks the lead tracker and alerts marketingβso your team can act fast.
Webhooks by Zapieror swap with your favorite app
2.Create record in submissions table
Integrate Zapier Tables and data mapping tools to create a submissions row and map fields to table columns to log inbound leads.
Zapier Tablesor swap with your favorite app
3.Format phone numbers for matching
Integrate Formatter by Zapier and phone normalization tools to format the mapped phone into an E.164-style value to standardize matching.
Formatter by Zapieror swap with your favorite app
4.Find lead in lead tracker
Integrate WhatConverts and lead matching tools to search by email and fall back to formatted phone to determine whether a tracked lead exists.
WhatConvertsor swap with your favorite app
5.Send alert when no lead matches
Integrate Email by Zapier and notification tools to send an outbound alert with the submission summary to notify marketing instantly.
Email by Zapieror swap with your favorite app
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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