1.Catches form submissions
Integrate Webflow and web form workflows to capture configured form submissions and pass fields into the automation.
Add website opt-ins directly to lead capture list
Automatically capture website form submissions across Webflow, Filter by Zapier, and HubSpot. Create and update when opt-in submitted, consent provided, or form submittedβso you can qualify consented records, create or update contacts, and track marketing form membership without manual entry.
How this automation accelerates opt-in capture
When website opt-in submissions happen, manual entry slows segmentation and nurture. This automation filters consented records, then creates or updates HubSpot contacts and logs marketing form membershipβso your team can prepare leads faster.
Webflowor swap with your favorite app
2.Filters qualifying opt-ins
Integrate Filter by Zapier and validation tools to continue only for explicit consent and non-duplicate submissions.
Filter by Zapieror swap with your favorite app
3.Creates or updates contacts
Integrate HubSpot and CRM workflows to submit the marketing form details and create or update the contact.
HubSpotor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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