1.Monitors new form entry
Watches for each new submission from your configured WPForms form.
Add website form leads to your marketing contacts
Automatically capture new form entries across WPForms and your marketing stack. Get instant lead-ready records when web form submission received, form entry created, or lead details submittedβso you can split names, validate sources, and add or update contacts without manual data entry.
How this automation scales your website lead capture
When new web form entries come in without structure, invalid sources and missing fields can slow segmentation. This automation captures entries in WPForms, formats and filters submissions, and then adds or updates contacts and posts lead payloadsβso your team can act fast.
WPFormsor swap with your favorite app
2.Splits full name fields
Separates full name into first name and last name fields for mapping.
Formatter by Zapieror swap with your favorite app
3.Validates source before continuing
Lets leads pass only when the source URL or UTM is present and not an undefined placeholder.
Filter by Zapieror swap with your favorite app
4.Adds or updates a contact
Creates or updates a contact, maps fields, notes the submission, and tags it as website-origin.
LeadConnectoror swap with your favorite app
5.Posts lead payload for processing
Sends a trimmed lead payload to an external endpoint for parallel processing.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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