1.Catches new website form entry
Integrate Basin and form capture tools to extract submission fields like name, email, phone, website, and revenue estimate to create structured lead data.
Add website form leads to your lead tracking table
Automatically catch new website form submissions across Basin and Zapier Tables. Create and update lead records when email matches, company details return, or a submission qualifiesβso you can enrich metadata, qualify leads, and track sources without manual data entry.
How this automation standardizes lead tracking
When new website form submissions arrive, delays can leave qualified leads untracked. This automation catches submissions, looks up person and company metadata, filters for qualifying entries, and creates standardized lead recordsβso your team can qualify faster.
Basinor swap with your favorite app
2.Finds person and company by email
Integrate Lead Score by Zapier and enrichment tools to look up the submitter by email and retrieve person and company metadata for the lead record.
Lead Score by Zapieror swap with your favorite app
3.Filters qualifying submissions
Integrate Filter by Zapier and routing logic to continue only for qualifying submissions, using company name when available or fallback otherwise.
Filter by Zapieror swap with your favorite app
4.Creates lead record in tracking table
Integrate Zapier Tables and spreadsheet mapping to create a lead record, map source fields to table fields, and tag the submission source.
Zapier Tablesor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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