1.Catch Hook and extract fields
Integrate Webhooks by Zapier and automation tools to capture submission fields and UTM parameters for lead payloads.
Add website and ad leads to CRM quickly
Automatically catch web and paid ad form submissions across Webhooks by Zapier and CRM intake. Route qualified leads by filter, normalize phone and dates, and post a CRM payloadβso you can capture leads without manual lead capture.
How this automation qualifies your CRM leads
When form submissions include varying attribution details, leads can stall before owners follow up. This automation catches submission payloads, filters qualifying records and normalizes data, then posts lead records to your CRM intakeβso your team can respond faster.
Webhooks by Zapieror swap with your favorite app
2.Filter for qualifying click IDs
Integrate Filter by Zapier and routing rules to evaluate campaign source and click IDs to continue qualifying records.
Filter by Zapieror swap with your favorite app
3.Normalize phone and map fields
Integrate Formatter by Zapier and data formatting tools to normalize phone to E.164 and format date fields.
Formatter by Zapieror swap with your favorite app
4.Post lead payload to CRM
Integrate Webhooks by Zapier and CRM intake endpoints to post a form encoded lead payload and campaign fields.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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