1.Catch webinar registration payload
Integrate Webhooks by Zapier and webhook mapping tools to receive the registration payload and to centralize lead attributes.
Add webinar opt-ins to lead lists and audiences
Automatically catch webinar registration payloads across Webhooks by Zapier and ActiveCampaign to build cleaner lead records. Create and update when registration payloads include IP attribution, geolocation enrichments resolve, and leads get added to Google Ads customer listsβso you can create contacts, enrich fields, and retarget faster without manual uploads.
How this automation expands retargeting and lead lists
When webinar registrations land in systems without consistent enrichment, lead lists and ad targeting get out of date. This automation captures registration payloads, enriches location, creates or updates contacts, and adds leads to ad customer listsβso your team can retarget faster.
Webhooks by Zapieror swap with your favorite app
2.Extract attribution token
Integrate Formatter by Zapier and text extraction tools to extract IP or attribution token and to prepare enrichment inputs.
Formatter by Zapieror swap with your favorite app
3.Lookup geolocation from IP
Integrate Webhooks by Zapier and geolocation APIs to parse country, city, and postal code into enrichment fields.
4.Create or update contact
Integrate ActiveCampaign and contact management tools to map fields, add to webinar list, and to tag for segmentation.
ActiveCampaignor swap with your favorite app
5.Add to customer list
Integrate Google Ads and offline conversion tools to add the email to a customer list and to submit conversion events.
Google Adsor swap with your favorite app
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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