1.Catch Hook incoming lead submission
Receives the submission and extracts payload fields like contact, address, and product or category.
Add webhook lead to CRM and email sales reps
Automatically catch Hook submissions across Webhooks by Zapier and Gmail. Get instant alerts when contact fields submit, phone matches, or address details arriveβso you can notify sales reps, post intake payloads, and normalize records without manual follow-up.
How this automation accelerates your new lead follow-up
When incoming lead submissions arrive, delays can slow conversions. This automation captures submission payloads and normalizes fields, then posts intake and emails your sales distribution listβso your team can follow up fast.
Webhooks by Zapieror swap with your favorite app
2.Normalize lead contact fields
Formats phone numbers and dates, and maps source name, email, and phone into contact values.
Formatter by Zapieror swap with your favorite app
3.Post form-encoded intake payload
Sends a form-encoded payload to the lead intake endpoint with mapped contact, address, and product or category details.
4.Send internal sales email
Emails your sales distribution list with key submission details in the subject and body, plus the intake record reference.
Gmailor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
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