1.Catches incoming web lead payloads
Integrate Webhooks by Zapier and data extraction tools to receive lead payloads and map core fields to CRM-ready values
Add web leads to marketing list and CRM
Automatically monitor incoming web lead payloads across Webhooks by Zapier and HubSpot. Create and update when lead payloads arrive, emails are provided, or lead sources are setβso you can update CRM contacts, set lead source, and add contacts to marketing lists without manual list updates.
How this automation accelerates your lead nurturing
When web lead payloads arrive, delays can cause missed follow-up and stalled nurturing. This automation captures payload fields, finds or creates HubSpot contacts, and adds them to your configured marketing listsβso your team can nurture leads without manual CRM entry.
Webhooks by Zapieror swap with your favorite app
2.Finds a contact by email
Integrate HubSpot and CRM lookup tools to match the lead email and determine whether a contact already exists
HubSpotor swap with your favorite app
3.Updates the existing contact
Integrate HubSpot and contact field mapping tools to update source fields and set the configured lead source value
4.Creates a new contact
Integrate HubSpot and contact creation tools to create a new record and set the configured lead source value
5.Adds contact to marketing list
Integrate HubSpot and marketing list tools to add the contact email to the configured marketing list for nurture
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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