1.Detects new form submissions
Integrate HubSpot, lead intake forms, and submission data to receive timestamp and map contact and UTM fields into your workflow.
Add web leads to central database and notify team
Automatically monitor new form submissions across HubSpot, Google Sheets, and Email by Zapier. Create and update when form submissions land, web leads submit, or UTM data appearsβso you can add sheet rows, notify internal owners, and standardize lead details without manual lead tracking.
How this automation standardizes your web lead intake
When new form submissions come in, unqualified leads and inconsistent fields can slow outreach and create messy records. This automation monitors submissions, filters web-sourced entries, creates Google Sheets rows, and notifies internal ownersβso your team acts on leads fast.
HubSpotor swap with your favorite app
2.Filters web-sourced submissions
Integrate Filter by Zapier, platform checks, and web-source rules to continue only for qualifying web-origin submissions.
Filter by Zapieror swap with your favorite app
3.Creates spreadsheet row
Integrate Google Sheets, mapping tools, and reporting fields to add each qualifying lead into your central worksheet.
Google Sheetsor swap with your favorite app
4.Sends notification to owners
Integrate Email by Zapier, internal notifications, and spreadsheet links to alert configured owners with the new lead details.
Email by Zapieror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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