1.Catches raw hook
Integrate Webhooks by Zapier and webhook receivers to catch raw landing form payloads and route them to parsing.
When low-quality web form submissions pile up, manual review slows outreach and adds errors. This automation catches raw hook payloads, parses and filters records, enriches via sub-workflows, and adds subscribers while logging each accepted leadβso your team can scale lead capture.
Integrate Webhooks by Zapier and webhook receivers to catch raw landing form payloads and route them to parsing.
Integrate Code by Zapier and data normalization tools to decode the webhook body and map fields to a clean structure.
Integrate Filter by Zapier and spam filtering rules to block risky domains and exclude obvious spam indicators.
Integrate Zapier by Zapier and enrichment workflows to pass parsed fields and extra properties into downstream logic.
Integrate Klaviyo and marketing lists to map fields to subscriber properties and add accepted leads to the list.
Integrate Google Sheets and spreadsheet reporting tools to append a tracking row with parsed fields and extra properties.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.