1.Captures new form submission
Integrate Webflow and form submission tracking to capture raw submission data and create a lead intake-ready payload.
Add web form leads to intake system for sales
Automatically monitor new form submission in Webflow across your sales lead intake flow. Create and update when form submitted or email provided or phone providedβso you can format fields, post intake payloads, and create lead records without manual data entry.
How this automation accelerates your lead intake
When new form submission happens, leads can wait too long for qualification and follow-up. This automation captures submissions, formats and validates contact fields, and posts a clean lead payloadβso your team can follow up immediately.
Webflowor swap with your favorite app
2.Formats and validates fields
Integrate Formatter by Zapier and data normalization tools to format phone to E.164, normalize address fragments, and validate email format.
Formatter by Zapieror swap with your favorite app
3.POSTs to intake endpoint
Integrate Webhooks by Zapier and request mapping tools to send a single form-style POST with cleaned contact details and notes.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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