1.Catches incoming form submission
Integrate Webhooks by Zapier and form payload parsing to catch hook variables and to surface submission fields.
Add web form leads to CRM and record conversions
Automatically catch incoming form submissions across Webhooks by Zapier, Pipedrive, Paths by Zapier, and Google Ads. Send offline conversion events when form submission received, UTM parameters captured, or click identifier presentβso you can create people, create deals, and record conversions without manual CRM entry.
How this automation accelerates lead capture and ad attribution
When form submissions require copy and mapping into CRM, lead activity gets delayed and attribution goes missing. This automation catches form payloads, creates person and deal records, routes conversion matching, and sends offline conversion signalsβso your team can recognize conversions faster.
Webhooks by Zapieror swap with your favorite app
2.Creates person in Pipedrive
Integrate Pipedrive and CRM field mapping to map contact details and attribution fields and to create a person record.
Pipedriveor swap with your favorite app
3.Creates deal for person
Integrate Pipedrive and deal setup to create a deal with pipeline and stage and to record project and UTM context.
4.Routes by click identifier
Integrate Paths by Zapier and conditional routing to split conversion matching by click identifier presence and to select the right path.
Paths by Zapieror swap with your favorite app
5.Sends offline conversion to Google Ads
Integrate Google Ads and conversion reporting to send offline conversion using click identifier or email and to attach order reference and timestamp.
Google Adsor swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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