1.Detect new form submissions
Integrate Unbounce and lead capture forms to detect new form submissions and to start lead normalization.
Add verified landing page leads to marketing audience
Automatically monitor new form submissions across Unbounce and route verified lead data through Customer.io, Google Sheets, and Webhooks by Zapier. Create and update audience records, log every accepted submission, and optionally post partner payloads when form submissions arrive, consent included, or age threshold metβso you can skip manual lead entry.
How this automation routes verified leads to your marketing audience
When new form submissions come in without consistent normalization, unverified contacts can slip through and outreach stalls. This automation formats and filters submissions, creates or updates Customer.io records, and logs accepted leads in Google Sheets so your team acts fast.
Unbounceor swap with your favorite app
2.Normalizes submission values
Integrate Formatter by Zapier and data transformation tools to normalize and transform submission values for routing.
Formatter by Zapieror swap with your favorite app
3.Filters for qualifying consent
Integrate Filter by Zapier and compliance rules to continue only when consent is present and age threshold is met.
Filter by Zapieror swap with your favorite app
4.Creates or updates customer record
Integrate Customer.io and customer profile fields to create or update customer records with consent and program interest.
Customer.ioor swap with your favorite app
5.Adds row for audit reporting
Integrate Google Sheets and reporting columns to add an audit row with normalized contact fields and routing tags.
Google Sheetsor swap with your favorite app
6.Posts payload to enrollment endpoint
Integrate Webhooks by Zapier and partner intake endpoints to post normalized payloads for external enrollment processing.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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