1.Monitor new lead received
Integrate Facebook Lead Ads and form intake data to receive raw lead submissions and map submission metadata into the flow.
Add validated social leads to intake worksheet for follow-up
Automatically detect new lead received submissions across Facebook Lead Ads and Zapier tools. Create and update when social leads are captured, phone or email is present, or consent flags changeβso you can clean lead fields, add intake rows, and forward normalized payloads without manual spreadsheet updates.
How this automation validates your social lead intake
When new lead received submissions come in, unclean data can slow outreach and break campaign attribution. This automation cleans lead fields and tracking, creates intake worksheet rows, and posts a normalized payloadβso your team can follow up faster.
Facebook Lead Adsor swap with your favorite app
2.Decode and clean tracking URL
Integrate Formatter by Zapier and URL parsing tools to decode tracking strings and normalize UTM values to a cleaned URL.
Formatter by Zapieror swap with your favorite app
3.Run data hygiene script
Integrate Code by Zapier and data validation scripts to trim whitespace, fill placeholders, and return cleaned contact fields.
Code by Zapieror swap with your favorite app
4.Create spreadsheet row
Integrate Google Sheets and spreadsheet mapping to create a new intake row and populate contact, consent, and campaign columns.
Google Sheetsor swap with your favorite app
5.Post to intake endpoint
Integrate Webhooks by Zapier and JSON payload tools to POST cleaned contact fields, consent, and decoded tracking values.
Webhooks by Zapieror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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