1.Catches each new lead submission
Integrate Facebook Lead Ads and lead form mapping tools to catch each submission and map enrollment fields into the workflow payload.
Add validated social ad enrollment leads to outreach queue
Automatically catch new lead form submissions across Facebook Lead Ads and your lead stack. Create and update outreach-ready contacts when submissions arrive, so you can qualify leads, format phone data, and notify follow-up without manual data entry.
How this automation accelerates 48-hour follow-up
When new social enrollment leads arrive, delays can slow outreach and reduce engagement. This automation catches submissions, formats fields, updates your contact system, and notifies outreachβso your team can follow up fast.
Facebook Lead Adsor swap with your favorite app
2.Formats timestamps and phone numbers
Integrate Formatter by Zapier and phone formatting tools to convert created timestamps into formatted dates and phones into readable and E.164 formats.
Formatter by Zapieror swap with your favorite app
3.Looks up lead row by email
Integrate Google Sheets and spreadsheet matching tools to lookup by email and create a new master lead row when no match is found.
Google Sheetsor swap with your favorite app
4.Creates or updates contact
Integrate ActiveCampaign and segmentation tools to upsert contact details and apply source and campaign tags for outreach filtering.
ActiveCampaignor swap with your favorite app
5.Sends outreach email notification
Integrate Gmail and reporting links tools to send an outreach notification with the mapped contact summary and a master row link.
Gmailor swap with your favorite app
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Add abandoned payment form entries to lead list
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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