1.Catch new lead form submissions
Integrate Facebook Lead Ads and lead capture fields to validate and pass raw lead data into the workflow.
Add validated paid social leads to CRM contact list
Automatically catch new lead form submissions across Facebook Lead Ads and Webhooks by Zapier. Automatically route normalized, valid contacts into your marketing contact list and log duplicates and errorsβso you can avoid manual cleanup, repeated imports, and spreadsheet chasing.
How this automation routes new paid social leads
When new lead form submissions arrive, invalid or ambiguous data can stall your marketing list build. This automation normalizes lead records and posts valid contacts and logs every outcomeβso your team can import with confidence without manual cleanup.
Facebook Lead Adsor swap with your favorite app
2.Normalize phone, name, and country
Integrate Code by Zapier and data transformation tools to normalize phone numbers and split names, then set a validity flag.
Code by Zapieror swap with your favorite app
3.Post valid contacts to marketing endpoint
Integrate Webhooks by Zapier and contact import endpoints to POST mapped payloads when validity is true, including dedupe keys.
Webhooks by Zapieror swap with your favorite app
4.Log results for review
Integrate Google Sheets and reporting systems to create rows for timestamps, validity flags, and error notes for duplicates tracking.
Google Sheetsor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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