1.Receives lead form payload
Integrate Webhooks by Zapier and lead intake systems to receive form fields and expose submission data for downstream processing.
Add validated leads from form responses to nurture records
Automatically monitor lead form payloads across Webhooks by Zapier, Formatter by Zapier, and MoEngage. Create and update when new submission received, enrollment answers captured, or utm parameters detectedβso you can format phones, standardize enrollment months, and create user records without manual data entry.
How this automation accelerates nurture-ready lead onboarding
When lead form payloads arrive, unvalidated fields can delay outreach and create duplicate records. This automation formats phone numbers and maps enrollment month labels, then posts mapped payloads and updates MoEngage user profilesβso your team can onboard leads without manual cleanup.
Webhooks by Zapieror swap with your favorite app
2.Formats phone numbers
Integrate Formatter by Zapier and phone normalization tools to format the submitted phone number into E.164 output.
Formatter by Zapieror swap with your favorite app
3.Maps enrollment month labels
Integrate Formatter by Zapier and lookup tools to translate enrollment answers into standardized enrolling month labels.
4.Posts mapped intake payload
Integrate Webhooks by Zapier and JSON payload tools to send mapped name, email, phone, enrollment month, and utm metadata.
5.Creates or updates user and imports event
Integrate MoEngage and event import workflows to match by formatted phone, update profile fields, and attribute campaign events.
MoEngageor swap with your favorite app
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Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
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