1.Captures each new lead
Integrate Facebook Lead Ads and form submission workflows to capture new lead data and ingestion bundle fields.
Add validated ad leads to intake sheet and API
Automatically capture new form submissions across Facebook Lead Ads and API endpoints. Create and update when form submission received, lead data accepted, or campaign metadata updatesβso you can decode URLs, normalize contacts, and populate your enrollment sheet without manual data entry.
How this automation scales enrollment entries
When new social ad leads are submitted, delays and errors can break enrollment tracking and downstream partner processing. This automation extracts new lead data, cleans fields, creates a Google Sheets enrollment row, and posts a structured JSON payloadβso your team can enroll leads fast.
Facebook Lead Adsor swap with your favorite app
2.Decodes the incoming URL
Integrate Formatter by Zapier and URL normalization tools to decode the incoming URL field and pass it forward.
Formatter by Zapieror swap with your favorite app
3.Normalizes contact details
Integrate Code by Zapier and data cleansing tools to trim fields, clean phone digits, and normalize email casing.
Code by Zapieror swap with your favorite app
4.Creates an enrollment row
Integrate Google Sheets and spreadsheet tracking to map cleaned contact data and campaign metadata into a new row.
Google Sheetsor swap with your favorite app
5.Posts lead JSON to partner
Integrate Webhooks by Zapier and API endpoints to POST a JSON payload to your partner endpoint for processing.
Webhooks by Zapieror swap with your favorite app
Automate your work, your way
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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