1.Detects new lead gen form responses
Integrate LinkedIn Ads and lead capture forms to detect new sponsored form responses for downstream lead processing.
Add sponsored form leads to CRM and sheet
Automatically monitor new lead gen form responses across LinkedIn Ads, Google Sheets, FullEnrich, AI by Zapier, Salesforce, and Slack. Create and update when new sponsored form response is submitted, campaign filters match, or email selection completesβso you can capture leads, update records, and alert sales without manual follow-up.
How this automation accelerates your new lead handoff
When new lead gen form responses arrive, delays can cause missed outreach opportunities and duplicate records. This automation looks up and writes sheet rows, enriches and selects the preferred email, then creates or updates Salesforce leads and posts a sales alertβso your team can act fast.
LinkedIn Adsor swap with your favorite app
2.Looks up row by submitted email
Integrate Google Sheets and spreadsheet automation to look up an existing lead row by submitted email.
Google Sheetsor swap with your favorite app
3.Creates or updates sheet lead row
Integrate Google Sheets and spreadsheet automation to create or update the lead row with submission and enrichment fields.
4.Enriches contact record
Integrate FullEnrich and contact enrichment tools to enrich the contact with probable email, company size, and industry.
FullEnrichor swap with your favorite app
5.Chooses preferred email
Integrate AI by Zapier and email selection rules to select the authoritative email for the lead.
AI by Zapieror swap with your favorite app
6.Finds or creates Salesforce lead
Integrate Salesforce and CRM lead management to find or create a lead and update it with chosen email and enrichment.
Salesforceor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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