1.Watch new lead gen form response
Integrate LinkedIn Ads and campaign data tools to capture each new lead gen form response and submission payload.
Add sponsored ad form responses to lead database
Automatically monitor new sponsored LinkedIn Ads form responses across advertising and lead data tools. Create and update lead records when form responses arrive or quality checks passβso you can capture campaign leads, standardize contact fields, and dedupe without manual spreadsheet work.
How this automation creates fresh leads in Airtable
When new sponsored form responses arrive, leads can stall without fast, consistent follow-up. This automation receives submissions, normalizes and filters data, and creates deduped Airtable lead recordsβso your team can reach prospects the same day.
LinkedIn Adsor swap with your favorite app
2.Normalize submission contact fields
Integrate Formatter by Zapier and data normalization tools to format phone numbers and standardize name casing.
Formatter by Zapieror swap with your favorite app
3.Filter qualifying leads
Integrate Filter by Zapier and duplicate checking tools to continue only when email or phone exists and records are not duplicates.
Filter by Zapieror swap with your favorite app
4.Create deduped lead record
Integrate Airtable and database tools to create lead records with form fields and campaign metadata using submission ID.
Airtableor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Add abandoned application emails to your lead list
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Add abandoned cart contacts to configured lead list
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Add abandoned cart contacts to your tracking list
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Add abandoned checkout leads to nurture list quickly
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Add abandoned checkout leads to your campaign instantly
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Add abandoned payment form entries to lead list
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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