1.Pulls new lead submission
Integrate Facebook Lead Ads and form capture tools to pull new lead submissions and extract contact fields to update follow-up.
Add social lead to prospect table and notify owner
Automatically capture new lead submissions from paid-social forms across Facebook Lead Ads, Formatter by Zapier, Zapier Tables, and Mailjet. Create and update when new lead submission, service area provided, or campaign/adset mappedβso you can normalize contact fields, create prospect records, and notify owners without manual follow-up.
How this automation creates faster lead follow-up
When a new lead is submitted, delays can cause missed opportunities and inconsistent records. This automation pulls lead submissions, formats contact details, creates a prospect record, and notifies the ownerβso your team can follow up immediately.
Facebook Lead Adsor swap with your favorite app
2.Normalizes phone and service area
Integrate Formatter by Zapier and data formatting tools to normalize phone numbers and standardize service-area text to prepare matching.
Formatter by Zapieror swap with your favorite app
3.Creates prospect record
Integrate Zapier Tables and sheet mapping tools to create a prospect record and map submission values to contact columns to centralize leads.
Zapier Tablesor swap with your favorite app
4.Sends owner notification email
Integrate Mailjet and templated email tools to send an internal notification email to the configured owner with template variables to trigger outreach.
Mailjetor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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