1.Catches each new lead
Integrate Facebook Lead Ads and lead form data to catch each new lead submission and pass raw contact fields into the flow.
Add social lead signups to campaign prospect lists
Automatically capture each new lead submission across Facebook Lead Ads and Pardot. Create and update when new lead submission, prospect match is missing, or language routesβso you can add prospects to nurture lists, normalize phone and postcode, and keep campaign data ready without manual data entry.
How this automation adds leads to campaign nurture lists
When new social leads arrive, delays can stall follow-up and miss nurture timing. This automation catches new lead submissions, formats contact fields, and updates Pardot so your team can nurture prospects without manual list building.
Facebook Lead Adsor swap with your favorite app
2.Sets default country for phone
Integrate Formatter by Zapier and phone formatting tools to set a configured default country for phone formatting.
Formatter by Zapieror swap with your favorite app
3.Formats and validates phone
Integrate Formatter by Zapier and phone validation tools to map source phone to a formatted phone number.
4.Cleans and normalizes postcode
Integrate Formatter by Zapier and data cleaning tools to normalize postcode formatting and remove prefixes.
5.Finds or creates prospect
Integrate Pardot and CRM contact tools to find or create a prospect using email, phone, name, and cleaned zip.
Pardotor swap with your favorite app
6.Adds prospect to nurture list
Integrate Pardot and campaign list tools to add the prospect to configured campaign and language specific nurture lists.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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