1.Detects new lead submissions
Integrate Facebook Lead Ads and lead capture forms to map incoming submission fields to your workflow payload for lead ingest.
Add social lead form entries to campaign and global lists
Automatically capture new lead submissions across Facebook Lead Ads and format them for Microsoft Excel lists. Create and update campaign and central records when leads are qualified, deduplicated, and normalizedβso you can skip manual list prep and keep ops ready for outreach.
How this automation builds your deduplicated lead lists
When new lead submissions land, manual cleanup delays campaign readiness and central reporting. This automation filters entries and normalizes data, then adds rows to campaign and central workbooksβso your team can use deduplicated lists right away.
Facebook Lead Adsor swap with your favorite app
2.Filters qualifying leads
Integrate Filter by Zapier and record matching logic to require email or phone and skip duplicates based on your match key.
Filter by Zapieror swap with your favorite app
3.Normalizes contact fields
Integrate Formatter by Zapier and data formatting tools to convert phone numbers to E.164 and trim name and text fields.
Formatter by Zapieror swap with your favorite app
4.Adds row to campaign workbook
Integrate Microsoft Excel and spreadsheet writing to add a campaign workbook row with created date, source tag, and answer columns.
Microsoft Excelor swap with your favorite app
5.Adds row to central workbook
Integrate Microsoft Excel and spreadsheet reporting to append a central SMB row with normalized contact fields and created timestamps.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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