1.Receives new lead submission
Integrate Facebook Lead Ads to capture raw lead submissions and ad metadata and pass them for intake normalization.
Add social lead details to event intake sheet
Automatically monitor new lead submissions across Facebook Lead Ads and lead intake workflows. Automatically create and update intake rows, normalize UTM data, and post cleaned payloads when lead form submitted, UTM metadata attached, or landing URL decodedβso you can speed follow-up, improve tracking, and prevent manual intake.
How this automation keeps event leads organized
When new paid social leads arrive, delays can stall coordinator follow-up and distort reporting. This automation normalizes contact and UTM data, logs a single intake row, and posts the cleaned payload to your event intake endpointβso your team can respond faster.
Facebook Lead Adsor swap with your favorite app
2.Decodes URLs and UTM fields
Integrate Formatter by Zapier and URL decoding tools to decode encoded URLs and normalize UTM strings.
Formatter by Zapieror swap with your favorite app
3.Cleans and maps contact payload
Integrate Code by Zapier and data cleaning tools to trim fields, normalize phone, and map contact data.
Code by Zapieror swap with your favorite app
4.Creates intake spreadsheet row
Integrate Google Sheets and spreadsheet mapping tools to create a new intake row with contact and campaign details.
Google Sheetsor swap with your favorite app
5.Posts lead to event intake endpoint
Integrate Code by Zapier and webhooks tools to post the normalized payload and store response codes for monitoring.
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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