1.Detect new lead submission
Integrate Facebook Lead Ads and lead capture forms to monitor new ad form submissions and capture source and campaign context.
Add social ad leads to intake CRM fast
Automatically capture new lead submissions from Facebook Lead Ads across Zapier formatting and intake webhooks. Create and notify when new form submission arrives, lead data fills in, or ad intake completesβso you can speed up intake records, alert campaign managers, and clean contact details without manual follow-up.
How this automation accelerates your lead intake
When new ad form submissions arrive, delays can stall lead routing and hurt conversion speed. This automation captures Facebook Lead Ads submissions, formats fields, posts them to intake, and notifies ownersβso your team responds faster.
Facebook Lead Adsor swap with your favorite app
2.Normalize contact fields
Integrate Formatter by Zapier and data cleaning tools to normalize contact fields and format phone numbers to E.164.
Formatter by Zapieror swap with your favorite app
3.Post lead payload to intake
Integrate Webhooks by Zapier and API endpoints to post a lead payload with campaign metadata to your intake endpoint.
Webhooks by Zapieror swap with your favorite app
4.Notify owners with lead summary
Integrate Slack and team messaging to send a short lead summary and intake link to campaign managers.
Slackor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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