1.Monitors new lead form submission
Integrate Facebook Lead Ads, ad metadata fields, and CRM matching tools to extract source data and preserve the external lead identifier for deduplication.
Add social ad leads to contact system fast
Automatically capture new lead form submissions across Facebook Lead Ads and LeadConnector. Automatically create and update contacts and add leads to campaigns when lead source fields extract, new external IDs arrive, or ad metadata links matchβso you can protect follow-up and avoid manual data entry.
How this automation grows your lead pipeline
When new leads come in through social ad forms, delays can cause missed follow-up and late campaign starts. This automation captures submissions, waits briefly, then upserts contacts and adds them to campaignsβso your team can respond at the peak moment.
Facebook Lead Adsor swap with your favorite app
2.Delays for one minute
Integrate Delay by Zapier and automation timing tools to wait briefly so ad metadata delivery finishes before writing contact records.
Delay by Zapieror swap with your favorite app
3.Adds or updates contact
Integrate LeadConnector and contact mapping tools to add or update the contact, attach ad metadata, and set the external ID for matches.
LeadConnectoror swap with your favorite app
4.Adds contact to campaign workflow
Integrate LeadConnector and campaign workflow tools to add the contact to the configured campaign or workflow and map creation time to the event start field.
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Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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