1.Detects new lead form submissions
Integrate Facebook Lead Ads and lead form routing to capture each new submission and pass core fields into the workflow.
Add social ad leads to centralized lead database
Automatically monitor new social ad form submissions across Facebook Lead Ads and Zapier Tables. Create and update clean lead records when qualified variants submit, country matches, or phone based ISO codes generateβso you can qualify leads, enrich country data, and populate your database without manual cleanup.
How this automation enriches and centralizes lead records
When social ad leads arrive, unfiltered submissions and messy fields can slow follow-up and cause duplicate records. This automation triggers on new lead forms, filters qualifying variants, enriches country data, and creates standardized rows in your lead databaseβso your team can act faster.
Facebook Lead Adsor swap with your favorite app
2.Filters qualifying form variants
Integrate Filter by Zapier and data validation rules to continue only for usable form variants and drop internal test submissions.
Filter by Zapieror swap with your favorite app
3.Looks up country mapping record
Integrate Zapier Tables and analytics tools to find matching country mapping data and return nationality metadata.
Zapier Tablesor swap with your favorite app
4.Extracts ISO country code
Integrate AI by Zapier and phone parsing tools to extract a two letter ISO country code from the raw phone number.
AI by Zapieror swap with your favorite app
5.Creates a standardized lead row
Integrate MySQL and reporting systems to insert a clean lead record with phone, country code, nationality, and campaign fields.
MySQLor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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