1.Detect new lead form submission
Integrate Facebook Lead Ads, form submission inboxes, and lead routing tools to receive each new lead payload and start the workflow.
Add sign-up leads to marketing list and notify team
Automatically monitor new lead form submissions across Facebook Lead Ads, Slack, Formatter by Zapier, and Klaviyo. Create and update subscriber records and notify your team when new form submission arrives or lead details arrive or sign up submittedβso you can add subscribers, normalize phones, and alert the team without manual follow-up.
How this automation adds leads to marketing lists
When new lead form submissions arrive, delayed follow-up and messy contact fields can waste sign-ups. This automation captures lead submissions, formats phone numbers, adds subscribers, and notifies your teamβso your pipeline starts with clean contacts.
Facebook Lead Adsor swap with your favorite app
2.Send channel message
Integrate Slack, team messaging tools, and notification workflows to post a lead summary so your team can follow up fast.
Slackor swap with your favorite app
3.Format phone number
Integrate Formatter by Zapier, phone normalization tools, and validation checks to normalize the phone field for consistent matching.
Formatter by Zapieror swap with your favorite app
4.Find or create subscriber
Integrate Klaviyo, marketing subscriber lists, and profile enrichment to match by email and add the contact with custom properties.
Klaviyoor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Add abandoned application emails to your lead list
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Add abandoned checkout leads to nurture list quickly
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Add abandoned checkout leads to your campaign instantly
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Add abandoned payment form entries to lead list
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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