1.Monitors new form submission
Integrate Growform and form inputs to capture core submission fields and pass them forward to your lead intake process.
Add qualified form submissions to lead intake list
Automatically monitor new form submissions across Growform and Zapier Tables. Create and forward enriched lead intake requests when qualification passes, emails match is missing, or IP geo data existsβso you can create records, enrich fields, and post payloads without manual lead entry.
How this automation accelerates lead intake
When new submissions need manual triage and enrichment, qualified leads can stall before sales outreach. This automation extracts enrichment data, creates table records, and posts an intake payload so your team can respond faster.
Growformor swap with your favorite app
2.Runs JavaScript for enrichment
Integrate Code by Zapier and enrichment tools to extract certificate id and run IP-based geo lookup for the payload.
Code by Zapieror swap with your favorite app
3.Creates lead intake record
Integrate Zapier Tables and table data to map submission and enrichment outputs into your configured lead table columns.
Zapier Tablesor swap with your favorite app
4.Posts enriched lead to endpoint
Integrate Webhooks by Zapier and request automation to send form-encoded intake payloads from your table fields.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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