1.Triggers on new entry
Integrate Formidable Forms and form capture tools to detect new entries and route submission IDs to the next step.
Add PPC form submissions to your master lead sheet
Automatically capture new PPC form submissions across Formidable Forms and Google Sheets. Create and update when new entries submit, submissions come in, or submission IDs generateβso you can format phone numbers, parse UTM tracking, and append master sheet rows without manual spreadsheet updates.
How this automation enriches master sheet leads
When new PPC form entries arrive, leads and attribution get stuck in inboxes and ad reporting falls out of date. This automation runs a formatting step, enriches UTM data, and appends rows to your master lead sheetβso your team can follow up fast.
Formidable Formsor swap with your favorite app
2.Parses referrer and UTMs
Integrate Code by Zapier, data parsing tools, and attribution mapping to format phone numbers and extract UTM parameters.
Code by Zapieror swap with your favorite app
3.Appends enriched master lead row
Integrate Google Sheets, reporting sheets, and lead tracking to add rows with contact fields and parsed tracking columns.
Google Sheetsor swap with your favorite app
4.Appends analytics mapping row
Integrate Google Sheets and audit logging to add a secondary mapping row with submission ID and raw referrer.
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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