1.Detect new lead form submission
Integrate Facebook Lead Ads and paid social form data to detect new lead form submissions for downstream processing.
Add paid social leads to sales database records
Automatically monitor new lead form submissions across Facebook Lead Ads, Formatter by Zapier, and SQL Server. Create and update when form submissions land, lead details arrive, or phone numbers appear β so you can insert lead rows, standardize phone fields, and capture date time data without manual data entry.
How this automation creates clean lead records
When new paid social form leads arrive, delays in formatting can break matching and slow same-day follow-up. This automation splits timestamps, formats phone numbers, and inserts a clean lead row into SQL Serverβso your team can act fast.
Facebook Lead Adsor swap with your favorite app
2.Split timestamp into date and time
Integrate Formatter by Zapier and data parsing tools to split the incoming timestamp into date and time fields.
Formatter by Zapieror swap with your favorite app
3.Format phone consistently
Integrate Formatter by Zapier and phone normalization tools to map the incoming phone into a consistent format.
4.Insert normalized lead row
Integrate SQL Server and lead database tools to insert mapped lead fields, including source and market.
SQL Serveror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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