1.Captures new lead form submissions
Integrate Facebook Lead Ads and lead capture forms to collect submitted lead fields to enrich your prospect pipeline.
Add paid social leads to prioritized marketing lists
Automatically capture new lead form submissions across Facebook Lead Ads and Zapier Tables. Add paid social leads to Pardot prospects and marketing lists, including enriched country mappingβso you can enrich records, assign campaigns, and start nurture without manual list building.
How this automation grows your paid social lead lists
When new Facebook Lead Ads form submissions arrive, manual review delays nurture and slows lead routing. This automation finds standardized country data, creates and updates Pardot prospects, and adds them to configured listsβso your team can launch timely campaigns.
Facebook Lead Adsor swap with your favorite app
2.Finds standardized country values
Integrate Zapier Tables and lookup tables to map incoming country values to standardized country keys to normalize targeting geography.
Zapier Tablesor swap with your favorite app
3.Finds or creates prospect by email
Integrate Pardot and CRM matching to find or create a prospect by email to populate prospect records with form details.
Pardotor swap with your favorite app
4.Updates prospect campaign and source
Integrate Pardot and CRM fields to update the prospect with campaign assignment, standardized country, and form metadata to keep records current.
5.Adds prospect to paid social lists
Integrate Pardot and marketing list management to add the prospect to global and campaign specific lists to start nurture immediately.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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