1.Detects new lead submission
Integrate Facebook Lead Ads and lead form tools to capture each new paid social lead submission.
Add paid social leads to fundraising activity list
Automatically monitor new lead submissions across Facebook Lead Ads, Formatter by Zapier, Webhooks by Zapier, and Email by Zapier. Create and update when new lead is submitted, campaign source metadata is included, or submission ID is readyβso you can post mapped contacts, dedupe by submission ID, and notify campaign managers without manual data entry.
How this automation routes new fundraising leads
When Facebook Lead Ads New Lead submissions land, delays can stall outreach and reduce conversions. This automation normalizes contact fields and posts to your contact endpoint and notifies campaign managersβso your team can triage leads same day.
Facebook Lead Adsor swap with your favorite app
2.Normalizes contact fields
Integrate Formatter by Zapier, phone formatting tools, and data standardization categories to normalize names and phone numbers.
Formatter by Zapieror swap with your favorite app
3.Posts contact to endpoint
Integrate Webhooks by Zapier, request mapping, and dedupe configuration tools to POST mapped fields and campaign source metadata.
Webhooks by Zapieror swap with your favorite app
4.Notifies campaign managers
Integrate Email by Zapier, outreach messaging, and reporting summaries to email a lead snapshot for same-day triage.
Email by Zapieror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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