1.Captures new lead form submission
Integrate Facebook Lead Ads and lead form processing to capture submission details and route mapped contact fields for follow-up.
Add paid social leads to central contact table
Automatically capture Facebook Lead Ads form submissions across social lead sources and normalize key contact fields. Create and update contact records when new lead form submission, social lead arrives, or submissions include contact detailsβso you can format phone, dedupe contacts, and log sources without manual entry.
How this automation creates standardized contact records
When Facebook Lead Ads new lead form submission happens, leads can get stuck in inboxes and spreadsheets. This automation captures submission data, formats phone numbers, and creates contact table recordsβso your team can follow up faster without manual entry.
Facebook Lead Adsor swap with your favorite app
2.Normalizes phone and text format
Integrate Formatter by Zapier and data formatting tools to normalize the incoming phone field for consistent phone storage.
Formatter by Zapieror swap with your favorite app
3.Creates contact table record
Integrate Zapier Tables and contact table management to create records, map contact fields, and apply submission dedupe keys.
Zapier Tablesor swap with your favorite app
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Add abandoned checkout leads to nurture list quickly
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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