1.Captures new lead form submissions
Integrate Facebook Lead Ads and lead capture forms to catch each new form submission and trigger data processing.
Add paid social leads to campaign spreadsheets for nurture
Automatically capture new lead form submissions across Facebook Lead Ads and normalize lead fields in Formatter by Zapier. Create and update when a lead qualifiesβso you can add campaign rows, update central leads, and improve nurture reporting without manual spreadsheet work.
How this automation keeps paid social leads in sync
When paid social lead forms are submitted, delays and copy paste errors can break nurture. This automation normalizes fields and creates and updates rows in Microsoft Excel workbooksβso your team can nurture faster with cleaner lead reporting.
Facebook Lead Adsor swap with your favorite app
2.Normalizes lead fields for consistency
Integrate Formatter by Zapier and data normalization tools to format phone, email, and submission timestamps for the workbook.
Formatter by Zapieror swap with your favorite app
3.Appends lead to campaign workbook
Integrate Microsoft Excel and spreadsheet tools to add a row to the campaign workbook with contact, qualification, and tags.
Microsoft Excelor swap with your favorite app
4.Appends lead to central leads workbook
Integrate Microsoft Excel and reporting workbooks to add a row to the central leads workbook for nurture and tracking.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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