1.Captures new lead submission
Integrate Facebook Lead Ads and form capture tools to map name parts and source answers into lead fields.
Add paid social lead contacts to master table
Automatically capture new lead submissions across Facebook Lead Ads and clean key contact fields in Formatter by Zapier, then create new leads records in Zapier Tables. Create and update when qualifying answers arrive, phone and email validate, or asset links submit so you can reach out faster, keep your master table accurate, and avoid manual data entry.
How this automation logs your paid social leads
When new lead submissions happen in paid social forms, delays can cause missed outreach. This automation cleans contact fields and creates leads records and notes in Zapier Tablesβso your team can respond without manual entry.
Facebook Lead Adsor swap with your favorite app
2.Formats phone and email
Integrate Formatter by Zapier and data normalization tools to sanitize email casing and normalize phone numbers for consistency.
Formatter by Zapieror swap with your favorite app
3.Creates a leads record
Integrate Zapier Tables and CRM import workflows to create or match a leads record with contact fields and lead notes.
Zapier Tablesor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
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