1.Captures new form lead submission
Integrate Facebook Lead Ads to capture the submission payload and map contact variables to centralize lead details.
Add paid social form leads to master list
Automatically capture new paid social form submissions across Facebook Lead Ads and ActiveCampaign. Create and update master list contacts when form submissions arrive, lead details populate, or opt in answers are providedβso you can format phones, qualify leads, and tag consent without manual list entry.
How this automation grows your master list contacts
When new lead submissions come in with mixed phone formats, delays can stall nurture outreach. This automation captures submissions, normalizes and qualifies leads, and creates or updates contacts in your master marketing listβso your team can respond faster.
Facebook Lead Adsor swap with your favorite app
2.Normalizes submitted phone numbers
Integrate Formatter by Zapier and phone normalization tools to clean the phone number and output a consistent international value.
Formatter by Zapieror swap with your favorite app
3.Qualifies leads with valid contact info
Integrate Filter by Zapier and validation rules to continue only when a valid email or normalized phone number is present.
Filter by Zapieror swap with your favorite app
4.Creates or updates master list contacts
Integrate ActiveCampaign and CRM contact matching to create or update contacts, add to the master list, and apply consent fields when available.
ActiveCampaignor swap with your favorite app
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Add abandoned application emails to your lead list
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Add abandoned cart contacts to configured lead list
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Add abandoned cart contacts to your tracking list
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Add abandoned cart leads to central tracking sheet
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Add abandoned checkout leads to nurture list quickly
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Add abandoned checkout leads to your campaign instantly
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Add abandoned payment form entries to lead list
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Add abandoned video viewers to a central tracking sheet
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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