1.Captures new lead submission
Integrate Facebook Lead Ads and lead form data to map source fields to prospect fields for processing.
Add paid lead form contacts to prospect lists
Automatically capture and map paid lead form submissions across Facebook Lead Ads and Pardot. Create and update when new lead submissions land, emails are present, or source parameters are capturedβso you can create missing prospects, update prospect tags, and add them to prospect lists without manual follow-up.
How this automation accelerates your paid lead follow-up
When new lead submission events land, missing or messy details can stall sales follow-up. This automation validates submissions and updates or creates prospects and adds them to prospect listsβso your team can respond faster to qualified intent.
Facebook Lead Adsor swap with your favorite app
2.Stops incomplete lead rows
Integrate Filter by Zapier and validation rules to continue only for qualifying submissions with required contact data.
Filter by Zapieror swap with your favorite app
3.Finds prospect by email
Integrate Pardot and CRM lookup workflows to search by prospect email and return a prospect id.
Pardotor swap with your favorite app
4.Updates or creates prospects
Integrate Pardot and prospect enrichment to update matched prospects or create new ones with source fields.
5.Tags prospects for campaigns
Integrate Pardot and campaign tagging to assign the configured campaign source fields to processed prospects.
6.Adds prospects to lists
Integrate Pardot and prospect lists to add prospect ids to configured nurture lists for downstream workflows.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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