1.Captures new lead submission
Integrate Facebook Lead Ads to capture core submission fields and start the lead intake workflow.
Add paid form signups to lead sheet and notify intake
Automatically monitor new lead submissions from Facebook Lead Ads across your form and worksheet flow. Create and update when lead records arrive or changeβso you can standardize phone numbers, deduplicate contacts, and notify intake without manual data entry.
How this automation speeds up paid lead intake
When new lead submissions happen from a configured page and form, outreach gets delayed by manual deduping and sheet updates. This automation captures submission fields, standardizes phone numbers, finds duplicates, updates your Google Sheets, and emails intake so your team can respond fastβwithout chasing errors.
Facebook Lead Adsor swap with your favorite app
2.Formats phone number to E.164
Integrate Formatter by Zapier to standardize the incoming phone number to E.164 for consistent matching.
Formatter by Zapieror swap with your favorite app
3.Finds existing duplicate row
Integrate Google Sheets and lookup tools to search your worksheet by email or formatted phone to detect duplicates.
Google Sheetsor swap with your favorite app
4.Creates or updates lead row
Integrate Google Sheets and record update tools to create a new row or update an existing one with source fields.
5.Sends intake notification email
Integrate Gmail and email templates to notify intake with contact details and a link to the worksheet.
Gmailor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Rishi Shah, CEO and Co-Founder
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