1.Catch each new lead received
Integrate Facebook Lead Ads and lead capture tools to catch each new lead received and pass source fields into the flow.
Add paid form leads to CRM with normalized names
Automatically monitor new lead received across Facebook Lead Ads and admissions CRM tools. Normalize paid form names and create standardized Bitrix24 CRM lead records, run dedupe checks, and keep follow-up movingβso you can avoid manual cleanup.
How this automation creates cleaner CRM leads
When a new lead is received from paid forms, inconsistent name formats can slow follow-up and cause bad record matching. This automation catches leads in Facebook Lead Ads, normalizes names with AI by Zapier, and creates or dedupes Bitrix24 CRM recordsβso your team can respond faster.
Facebook Lead Adsor swap with your favorite app
2.Request normalized lead name
Integrate AI by Zapier and data formatting tools to send raw name fields to the AI assistant and normalize outputs.
AI by Zapieror swap with your favorite app
3.Create CRM lead record
Integrate Bitrix24 CRM and CRM data mapping tools to map cleaned name, contact channels, and metadata to create a lead.
Bitrix24 CRMor swap with your favorite app
4.Run dedupe check before create
Integrate Bitrix24 CRM and dedupe matching tools to search by email or phone and skip or flag duplicates for review.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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