1.Monitor new lead submissions
Integrate Facebook Lead Ads and lead capture tools to detect new paid-ad form submissions for qualification.
Add paid ad leads to centralized table for routing
Automatically monitor new lead submissions across Facebook Lead Ads, Formatter by Zapier, and Zapier Tables. Create and update when lead form submits, email matches existing contact, or phone matches existing contactβso you can standardize fields, deduplicate contacts, and route qualified leads without manual data entry.
How this automation prevents duplicate lead routing
When new lead submissions happen in Facebook Lead Ads, duplicates and messy fields can slow down qualification. This automation normalizes lead data, finds existing records, and creates new lead entriesβso your team can route clean contacts.
Facebook Lead Adsor swap with your favorite app
2.Normalizes incoming lead data
Integrate Formatter by Zapier and data cleaning tools to standardize core contact fields and normalize incoming values.
Formatter by Zapieror swap with your favorite app
3.Finds matching lead records
Integrate Zapier Tables and database tools to search your leads table by email and phone for duplicates.
Zapier Tablesor swap with your favorite app
4.Creates new lead records
Integrate Zapier Tables and reporting systems to create new lead entries with source and submission timestamps.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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