1.New lead from social form
Integrate Facebook Lead Ads and lead intake tools to detect new submissions and capture payloads to centralize lead intake.
Add new social lead to backend lead queue
Automatically capture new lead form submissions across Facebook Lead Ads, Formatter by Zapier, and Webhooks by Zapier. Create and update when form submissions appear, lead data lands, or new social forms completeβso you can normalize fields, POST to backend, and enqueue records without manual data entry.
How this automation builds your backend lead queue
When a new lead form submission appears, manual intake delays nurture and attribution. This automation captures submissions and normalizes lead fields, then POSTs form encoded payloads to your backendβso your team can enqueue qualified leads automatically.
Facebook Lead Adsor swap with your favorite app
2.Normalize lead fields
Integrate Formatter by Zapier and data mapping tools to standardize phone and name fields to normalize contact fields.
Formatter by Zapieror swap with your favorite app
3.POST to backend lead queue
Integrate Webhooks by Zapier and backend endpoints to send a form encoded POST and map source fields to enqueue backend lead records.
Webhooks by Zapieror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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