1.Detect new customer checkout
Integrate Stripe, payment event data, and tracking metadata to capture new customer payloads for downstream lead processing.
Add new paying customers to lead list and table
Automatically capture new customer checkouts across Stripe and normalize contact details before you update marketing. Add and update subscribers with Klaviyo and log pending records in Zapier Tables, so you can convert paying customers without manual list updates.
How this automation scales your new paying customer capture
When new customers pay but lead lists stay outdated, follow-up timing slips and tracking gets incomplete. This automation captures Stripe checkouts, creates pending table records, and updates subscribersβso your team can nurture at the peak of intent.
Stripeor swap with your favorite app
2.Normalize names and contact
Integrate Formatter by Zapier and data parsing tools to split full name, normalize phone, and format timestamps for mapping.
Formatter by Zapieror swap with your favorite app
3.Create pending lead table row
Integrate Zapier Tables and worksheet fields to create a new record and set status to pending for later processing.
Zapier Tablesor swap with your favorite app
4.Send server-side conversion event
Integrate Facebook Conversions and analytics identifiers to send a conversion event with matched user identifiers and event properties.
Facebook Conversionsor swap with your favorite app
5.Add or update marketing subscriber
Integrate Klaviyo and subscriber profile fields to add or update the subscriber and store tracking properties.
Klaviyoor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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