1.Catch each new lead
Integrate Facebook Lead Ads and form capture tools to catch each new lead submission and map key submission fields.
Add new lead to central lead table and trigger journey
Automatically catch each new lead submission across Facebook Lead Ads and Zapier Tables. Create and update when new form submission, lead id received, or consent captured so you can add lead rows, enroll in your marketing journey, and log delivery status without manual lead entry.
How this automation routes leads into journeys
When new lead submissions arrive, leads can stall before they are enrolled and tracked. This automation captures fields, creates central lead records and posts journey requests, then updates delivery statusβso your team can follow up at the right time.
Facebook Lead Adsor swap with your favorite app
2.Create central lead record
Integrate Zapier Tables and data mapping tools to create a new row and centralize the lead fields for tracking.
Zapier Tablesor swap with your favorite app
3.Post to marketing journey endpoint
Integrate Code by Zapier and API request tools to run a Python POST and send enrollment parameters from the table record.
Code by Zapieror swap with your favorite app
4.Update delivery status
Integrate Zapier Tables and response parsing tools to update the row with delivery status and delivery note details.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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