1.Detects new lead form submissions
Integrate Facebook Lead Ads and lead capture tools to watch for new lead form submissions to trigger lead routing.
Add new lead rows and email sales team instantly
Automatically capture new lead submissions across Facebook Lead Ads, Google Sheets, and Gmail. Get instant alerts when leads submit, lead emails are captured, or phone details are enteredβso you can route normalized data, create lead rows, and notify sales without manual lead entry.
How this automation accelerates your lead outreach
When new lead submissions arrive from Facebook Lead Ads, delays in routing and formatting can slow first-contact time. This automation normalizes contact fields, creates Google Sheets rows, and sends Gmail alertsβso your team can reach leads immediately.
Facebook Lead Adsor swap with your favorite app
2.Normalizes contact fields
Integrate Formatter by Zapier and data cleanup tools to normalize phone and trim whitespace to prepare consistent lead records.
Formatter by Zapieror swap with your favorite app
3.Creates a new spreadsheet row
Integrate Google Sheets and spreadsheet workflows to create a lead row with normalized phone and a lead reference to enable dedupe.
Google Sheetsor swap with your favorite app
4.Sends alert email to sales
Integrate Gmail and email notification tools to send a formatted alert with lead details and sheet references to notify sales instantly.
Gmailor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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