1.Grabs new lead submissions
Integrate Facebook Lead Ads to capture each new form submission and extract attendee details for your workflow.
Add new lead form responses to event sheet
Automatically monitor new lead form submissions across Facebook Lead Ads, Filter by Zapier, Formatter by Zapier, and Google Sheets. Create and update when new lead submits, email or phone is present, or contact fields normalizeβso you can create clean event rows, qualify attendees faster, and avoid manual data entry.
How this automation captures event leads in your sheet
When new lead submissions arrive, empty or inconsistent contacts can slow down same day outreach. This automation grabs submissions, filters missing contact info, normalizes fields, and creates spreadsheet rowsβso your team can qualify and contact attendees quickly.
Facebook Lead Adsor swap with your favorite app
2.Filters by required contact info
Integrate Filter by Zapier to require email or phone before continuing, so you do not create empty rows.
Filter by Zapieror swap with your favorite app
3.Normalizes contact fields
Integrate Formatter by Zapier to clean phone and normalize name casing so contact data is consistent.
Formatter by Zapieror swap with your favorite app
4.Creates spreadsheet row
Integrate Google Sheets to map submission fields into columns and add each lead as a new event row.
Google Sheetsor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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