1.Monitors new submission
Integrate Basin and form input capture tools to capture submission payloads and trigger lead creation from new submissions.
Add new form leads to your central contact list
Automatically capture new form submission across Basin, Formatter by Zapier, and Airtable. Create and update when form submission received, submission payload captured, or lead details submittedβso you can normalize phone numbers, create lead records, and populate source fields without manual data cleanup.
How this automation builds your central contact list
When new Basin submissions arrive, leads can stall while phone numbers and fields get cleaned up manually. This automation formats phone numbers and creates Airtable lead records while mapping UTM and metadataβso your team can qualify leads faster.
Basinor swap with your favorite app
2.Formats phone numbers
Integrate Formatter by Zapier and data normalization tools to format phone numbers to E.164 for consistent contact matching.
Formatter by Zapieror swap with your favorite app
3.Creates lead record
Integrate Airtable and lead database tools to create a mapped lead record from submission id, names, email, phone, and fields.
Airtableor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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