1.Detect new form submissions
Integrate HubSpot and form processing tools to catch configured form submissions and route them into the workflow.
Add new form leads to centralized leads table
Automatically ingest new form submission leads across HubSpot and Zapier Tables. Create and update when form submissions land, qualifying fields validate, or submissions match emailβso you can normalize lead fields, create table records, and tag the source without manual copy-paste.
How this automation accelerates lead follow-up
When a new form submission from a configured form lands, leads can sit unprocessed and campaign owners lose time. This automation filters submissions, normalizes lead fields, and creates centralized table recordsβso your team can act immediately without copy-paste.
HubSpotor swap with your favorite app
2.Continue only qualifying leads
Integrate Filter by Zapier and validation tools to verify submissions and to route only qualifying lead records.
Filter by Zapieror swap with your favorite app
3.Normalize contact fields
Integrate Formatter by Zapier and data formatting tools to trim names and format phone numbers to standardize lead fields.
Formatter by Zapieror swap with your favorite app
4.Create lead record in table
Integrate Zapier Tables and contact data mapping to create centralized table records and to save normalized lead details.
Zapier Tablesor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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