1.Catch ad lead payload
Integrate Webhooks by Zapier, payload parsing tools, and data mapping to catch hook and extract lead fields.
Add new ad leads to campaign and pipeline
Automatically capture ad lead submissions across Webhooks by Zapier and LeadConnector. Create and update contacts, enroll leads in nurturing campaigns, and create pipeline opportunities when lead payload arrives, fields extract, or source tagging is presentβso you can reduce manual follow-up and speed routing.
How this automation creates pipeline opportunities
When new ad lead submissions arrive, delays can slow sales follow-up and waste campaign capacity. This automation captures submission data and updates contacts, enrolls them in campaigns, and creates pipeline opportunitiesβso your team can act fast.
Webhooks by Zapieror swap with your favorite app
2.Add or update contact
Integrate LeadConnector and contact matching tools to match by email and map fields for contact updates.
LeadConnectoror swap with your favorite app
3.Enroll contact in campaign
Integrate LeadConnector and campaign management tools to enroll the matched or created contact into your campaign.
4.Create or update opportunity
Integrate LeadConnector and pipeline tools to create an opportunity in the configured stage and map ownership.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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